To mark Public Bank’s 50th Anniversary, the Bank came up with exciting Currents/Savings Accounts (CASA) Campaigns to celebrate its golden anniversary. The Bank launched three CASA Campaigns thus far with various campaign strategies, namely ‘PB 50th Anniversary Savers Reward’, ‘PB 50th Anniversary Golden Savers Reward’ and ‘PB 50th Anniversary Bonus Savers Reward’. 

The ‘PB 50th Anniversary Savers Reward’ and ‘PB 50th Anniversary Golden Savers Reward’ took an approach of rewarding customers with tangible gift items, while the ‘PB 50th Anniversary Bonus Savers Reward’ offered customers with bonus interest of up to 5% p.a. for their savings into the selected account.

To further increase publicity in conjunction with the Bank’s 50th Anniversay, the Bank had launched another two CASA Campaigns known as ‘PB 50th Anniversary Grand Savers Reward’ and ‘PB 50th Anniversary Bright & Young Savers Reward’ from 1 November 2016 to 31 January 2017.

An investment seminar was held at Southern Region I on 27 August 2016 in conjunction with the launching of a new unit trust fund, PB ASEAN Dividend Sequel Fund. The seminar received good response with a total of 72 customers attending the event.

Public Bank Berhad (PBB) and Private Pension Administrator Malaysia (PPA) had officially signed the Private Retirement Schemes (PRS) Online FPX Service Agreement held at Menara Public Bank, Kuala Lumpur on 11 November 2016.

The service agreement was inked by Tan Sri Dato’ Sri Tay Ah Lek, Managing Director of PBB and Datuk Zaiton Binti Mohd Hassan, Chairman of PPA. Also present to witness the event were Dato’ Chang Kat Kiam, Deputy Chief Executive Officer of PBB, En. Husaini Hussin, Chief Executive Officer of PPA, Datuk Nozirah Binti Bahari and Mr. Ou Shian Waei, the Board of Directors of PPA, Pn. Azryta Abdul Aziz, General Manager of Securities Commision as well as the Senior Management of PBB.

Public Bank launched the PB Visa Direct, a new cross-border remittance service on 10 May 2016 where retail customers can transfer money to overseas Visa Card through PBe Online Banking and mobile app namely PB engage.

Public Bank is the first bank in Malaysia to launch Visa Direct through online and mobile channels.  Present at the launch of PB Visa Direct were Dato’ Chang Kat Kiam, Deputy Chief Executive Officer of Public Bank and Mr. Ng Kong Boon, Visa Country Manager for Malaysia at Menara Public Bank in Kuala Lumpur.

PB Visa Direct allows customers to perform fund transfer quickly, safely and conveniently at anytime and anywhere to over billions of Visa cards around the world.

Public Bank and UnionPay International, a global payment network, signed an agreement for UnionPay Debit Card Issuing Business on 26 July 2016 at Menara Public Bank.  With this partnership, Public Bank became the first local bank to issue UnionPay card in Malaysia.

PB UnionPay Lifestyle Debit Card will be launched to cater to the needs for customers/businessmen particularly for those who frequently travel, offering the convenience of cards payment over carrying large amounts of cash.

The agreement was signed by Public Bank’s Managing Director, Tan Sri Dato’ Sri Tay Ah Lek and UnionPay International’s Chief Executive Officer, Mr. Cai Jianbo at Menara Public Bank with the presence of other management staff of Public Bank and officials of UnionPay International.

 
In conjunction with Public Bank’s 50th Anniversary, the Bank launched a new deposit campaign on 3 May 2016 known as ‘PB 50th Anniversary Bonus Savers Reward’ which offered bonus interest rates of up to 5% p.a. on selected savings account.  The campaign was opened to all new and existing PBB customers aged 18 years and above with a valid Malaysian National Registration Identity Card (NRIC).

Under the campaign, customers who are holding a PLUS Savings Account (PLUS SA) or Basic Savings Account (Basic SA) and have a minimum incremental Average Daily Balance (ADB) of RM5,000 via fresh deposit throughout the campaign period would be entitled to bonus interest rates.

Public Bank commenced its distribution and sale of a new unit trust fund namely PB Mixed Asset Growth Fund (PBMAGRF) under the PB Series of Unit Trust Funds on 18 May 2016 which is managed by Public Mutual Berhad. PBMAGRF which is a mixed asset fund seeks to achieve capital growth over the medium to long-term period through a portfolio allocation across equities and fixed income securities.  

On 18 May 2016, Public Bank commenced its distribution and sale of two new unit trust funds namely, Public e-Cash Deposit Fund (PeCDF) and Pubic e-Islamic Cash Deposit Fund (PelCDF) under the Public e-Series of Unit Trust Funds which are managed by Public Mutual Berhad (PMB).

PeCDF and PelCDF are the first two ‘electronic’ funds managed by PMB, whereby all statements of transactions, investments and reports including statements of distribution of returns will be made available online to unitholders via Public Mutual Online (PMO). No hardcopy of statements and reports will be made available.

From left Dato' Chang Kat Kiam, Cik Aireen Omar, Tan Sri Dato' Sri Tay Ah Lek, Mr. Peter Schiesser  and Mr. Spencer  Lee posing with the signed MOU 
Public Bank and AirAsia Berhad officially signed the FPX Service Agreement on 30 March 2016. The signing ceremony, which took place at Menara Public Bank marked the beginning of greater business collaborations between the Bank and Asia’s leading low cost airline.

The agreement was inked by Managing Director/Chief Executive Officer, Tan Sri Dato’ Sri Tay Ah Lek and Deputy Chief Executive Officer, Dato’ Chang Kat Kiam. AirAsia’s Chief Executive Officer, Cik Aireen Omar and its Head of Commercial, Mr. Spencer Lee signed on behalf of AirAsia. Malaysian Electronic Clearing Corporation Sdn Bhd’s (MyClear) Managing Director, Mr. Peter Schiesser was also present to witness the momentous event.

Public Bank has been appointed by Koperasi Jayadiri Malaysia Berhad (KOJADI) as the Master Biller Bank for JomPAY. The tie-up with Public Bank offers KOJADI the convenience of collecting loan repayments from their customers through 40 GIRO participating member banks across Malaysia. 

The JomPAY service agreement was inked by Public Bank’s Managing Director/Chief Executive Officer, Tan Sri Dato’ Sri Tay Ah Lek and Deputy Chief Executive Officer, Dato’ Chang Kat Kiam. KOJADI’s Chairman, Datuk Ng Peng Hay and its Honorary Secretary, Dato’ Yik Phooi Hong signed on behalf of KOJADI at a ceremony held at Menara Public Bank, Kuala Lumpur on 27 April 2016.

With the launching of PB Smart Link, an investment seminar was held at Melaka on 31 October 2015 with a total of 120 customers attended the event. Mr. Sim Kheng Heng, Head of Equity Division from AIA Berhad kick-started the seminar with an interesting topic on ‘Embracing Challenging Market Condition’. This was followed by Ms. Michelle Cheah who spoke on ‘Managing Financial Needs and Protecting Wealth’. 

In conjunction with the Chinese New Year celebration, the ‘PB Golden Fortune’ campaign was brought back to reward loyal customers. The campaign was opened to all new and existing Public Bank customers from 1 January 2016 to 30 April 2016.

Two exquisite limited edition 24K gold-plated auspicious gifts consisting of a plus size gift namely ‘Fu Lu Shou’ and a standard size gift namely ‘Blissful Prosperity Peony’ were up for grabs.